IT Innovative applications at the Mobile World Congress (MWC) 2025 in Barcelona

At the Mobile World Congress (MWC) 2025 in Barcelona, several innovative IT applications were unveiled, reflecting the rapid evolution of the telecommunications and technology sectors. Notable presentations included:

1. AI-Driven Telecommunications Solutions

• Google Cloud's AI Initiatives: Google Cloud showcased a suite of AI-driven applications targeting various facets of telecommunications:
• Customer Experience: Deployment of AI agents to enhance customer interactions, providing real-time assistance and personalized support.
• Employee Productivity: Introduction of 'Agentspace', leveraging Google's Gemini AI to offer enterprise knowledge at employees' fingertips, thereby boosting productivity.
• Network Operations: Implementation of AI for predictive network maintenance and optimization, aiming for autonomous network operations.
• Field Operations: Utilization of generative AI to assist field agents, improving service quality and reducing operational costs.
  These solutions underscore the transformative potential of AI in streamlining operations and enhancing service delivery within the telecom industry. citeturn0search0

2. Amdocs' Generative AI-Led Suite: CES25

Amdocs introduced CES25, a next-generation suite built on the cloud, powered by generative AI. This portfolio aims to drive growth for service providers across B2C, B2B, and B2B2X segments by offering:

• Customer Engagement Platform: Developed in partnership with Microsoft, this platform delivers unified, AI-driven customer journeys across marketing, commerce, sales, ordering, and customer service.
• Catalog Management: Enables rapid expansion of offerings beyond connectivity, supporting new pricing models and diverse service bundles.
• Freestyle Billing: A flexible, cloud-native billing solution that leverages machine learning to personalize billing experiences and facilitate innovative monetization models.

CES25's embedded analytics and AI capabilities aim to enhance decision-making and operational efficiency for service providers. citeturn0search1

3. Netcracker's AI-Powered Digital Experiences

Netcracker presented solutions focused on profitability, agility, and efficiency through AI and hyperautomation:

• Agentic AI: Provides real-time expert advice to consumers and businesses via intuitive digital interactions, streamlining enterprise sales cycles and enhancing customer service representative efficiency.
• Autonomous Networking: Enhances dynamic services and network slices with cognitive, data-driven orchestration and assurance, optimizing networks on demand.
• New Business Models: Supports rapid launches and intuitive operations for MVNOs, monetizes partner-based digital services, and empowers new revenue streams with scalable partner automation and multi-orbit satellite solutions.

These innovations highlight Netcracker's commitment to leveraging AI for transforming customer experiences and operational processes. citeturn0search2

4. TECNO's AI-Enhanced Photography

TECNO unveiled the Camon 40, a smartphone focused on advanced photography capabilities enhanced by AI. The device integrates AI to improve image processing, scene recognition, and overall user experience in mobile photography. citeturn0news14

These developments at MWC 2025 underscore the industry's commitment to integrating AI and cloud-native solutions to drive innovation, enhance customer experiences, and optimize operational efficiencies across various sectors.